![]() The difference between acting and modeling is as a model I think clothes are the most important. Joshua said his acting experiences helped him a lot on the runway. If you think about it, it's a very huge responsibility." You can't use the photos and videos and you can't market those clothes. ![]() "If your model doesn't present the clothes in the right way, those clothes are done. "The whole purpose of the fashion show is to brand and to market," he said. Joshua said models must bear in mind that they are walking for their designers' shows, not theirs, noting being a model is a huge responsibility. But as a model you also have to make sure you brand yourself." You have to make sure the clothes stand out. "Within the 10 or 11 seconds, you have to express the clothes. Once you turn around, the focus is on the next person, so technically only 10 seconds," he said. At the end of the catwalk you have maybe one or two seconds and you got to go back. Josua said catwalks are a 10-second game and each model's first 10 seconds on the runway can make or break the show. Joshua Moon walks for his mother Grace Moon's show, Friday. She was invited to the opening show of the annual model awards to select top Asian models among the representatives from 27 countries in the region. Moon, a Hollywood-based fashion designer, arrived in Seoul in later April for the 2018 Asia Beauty Festival and Asia Model Awards held on Friday and Saturday, respectively. "All the money you put into the show for each piece of clothing is approximately that amount… (This is why) designers want to have good models who can best present their fashion to the audience." Her son Joshua, an actor and model, joined the interview. "I mean the total value of the dress worn by each model is $8,000," she said during a recent Korea Times interview at a cafe in western Seoul. Once this happens, Korean-American designer Grace Moon said designers suffer enormously, noting each model's catwalk is an approximately $8,000 project. Models have to brand themselves in order to succeed in their modeling careers, so some may be tempted to be faithful to their personal gain more than presenting their designers' collections. Models are not supposed to steal the show, because if they do, the focus will be on them, not the clothes they are presenting.Īs always in every business partnership, however, risks lurk.Ī conflict of interest between the two can happen. ![]() Models are required to present their designers' collections well enough to appeal to buyers and the media. Son walks for mom's shows in Big 3 fashion weeksĭesigners and models are in the same boat. Fashion designer Grace Moon, right, and her son Joshua pose in western Seoul last Monday.
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